Organic waste accounts for 61% of all waste in Ghana. That’s why the University of Ghana and the University of Oregon's Science & Memory team worked in tandem to promote the use of compost. Rather than sit in a landfill, these resources can be better utilized as compost, to improve sanitation, create jobs, and produce higher-yielding soil. 
This Science & Memory project was a departure from our legacy mission of reporting. For this project, our goal was to use strategic communication skills to empower audiences with adaptive behaviors for a changing climate. 
"Our Journey: Project Recap" 
The Challenge: Create public awareness around compost initiatives as a means of addressing short-term food insecurity, ensuring the longevity of farmable land, increase quality of health, and maximize potential economic output. 
The Strategy: Promote organic produce in order to drive demand for compost through a pull strategy that pushes consumers to demand organic produce grown with compost at markets, which elevates prices for compost grown produce and incentivizes farmers to shift away from chemical fertilizers.
The Results: A campaign not designed to sell any one particular brand of compost, but rather the idea of compost as a whole. Different stakeholders and entities in Ghana are already producing compost, educating farmers, and increasing their yields. We simply aim to expand the use of compost and generate consumer demand for compost-grown produce Our team pitched to numerous stakeholders through a cooperative effort with the University of Ghana and the United Nations.
Team: Tom McDonnell, Senyo Ofori-Parku, Deb Morrison, Leslie Steeves, Dan Morrison, David Choe, Sam Coffaro, Madeline Gomez, Duane Harris, Justin Hartney, Ben Kitoko, Hannah Lewman, Ryan Lund, Amar Mann, Emily Ost, Anna Rath,  Ammas Tanveer, Tim Vandehey
Our logo and created type animated showing the death and rebirth of food waste 
The logo takes inspiration from the Sankofa, an Adinkra symbol meaning “to go back and get it.” (left)
The logo symbolizes the cycle of growth and a return to our roots in choosing to compost.
Yɛn Asaase translates from Twi to 
“Our Land.” 
Earth’s land belongs to each of us, as does the 
bounty which Asaase Yaa provides.
Food Reincarnated is the idea of giving your leftovers a new life, because that which is not consumed is not always waste. Reincarnation is exactly what happens with compost – food is grown, it rots, and the organic waste is composted and repurposed, enriching the soil to produce better yields in the future.
Yɛn Asaase, Food Reincarnated will flood the radio airwaves Monday morning as commuters head to work. Radio’s vast popularity in Ghana ensures the message will reach a substantial audience.